Product Strategy

Driven by market research. Conceived by problem solving.

Product on Paper (POP) Workshop

A carefully crafted product evolution phase that stems out of rigorous data analysis about the market, competitors and execution barriers

Why do startups fail?

With every problem comes the choice to create the most effective solution in the form of a digital product. CB Insights (They predict what the next technology trend will be) reports that 76% startups fail because either or all of these:

Their products have no market need

Their user experience is unfriendly

The very inexistence of a business model.

How many of you really think of these factors before jumping into the bandwagon?

Stage 1

Dump all your ideas & sit through our market research

You have a problem statement and hundreds of ideas to solve that problem. Not all of them shall be practical or even needed. Who decides which ideas shall be correct for your market and which ones will rob your purse? It’s the market research & purely data driven thinking that leads us to outline the most effective ideas for the future of your product.

Stage 2

A product vision board draft after many meetings and brainstorming

We construct what is called a product vision board, onboarding all stakeholders from your side and zeroing down on: the vision, the targeted market, product’s unique selling points , the business goals, your nearest competitors, revenue sources, cost factors and embedded growth hacks.

Stage 3

Testing your vision board in real environment

We hold our horses and start speaking to test audiences to gauge the feedback. Problem interviews give us a credible feedback on prioritisation of key features even before moving on with the product development. This process requires your intense participation in collecting the information from test audiences.

Stage 4

MoSCoW Analysis & Your POP Document

MoSCoW stands for Must haves, Should haves, Could haves, Won't haves. Must haves are the most important requirements or features for your product that are necessary for your product’s delivery. Should Have requirements are important but not very necessary for the current timeline. While Could have requirements are “nice to have” set of requirements while won’t have requirements are lowest prioritised and not really suitable in the present schedule.

Our POP document covers the detailed analysis along with a final product vision board. This lays down a strong foundation that ensures minimum risks and maximum possibility of success.

Interested in working with us?

Drop us with your requirements. We specialize in mobile/web design and development, digital marketing, graphics and branding.

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